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A group of enterprising executives belonging to various industries saw the opportunity to venture in the booming consumer financing business. Combining their strengths, Robert B. Jordan handled credit; Ruben Y. Lugtu Jr. labored on the financials while the late Wilfredo T. Anastacio took care of the human resources and operations. With the good demand and sound credit, the company, which they formed, Asialink Finance Corporation was off to a good start. Established in June of 1997, Asialink Finance Corporation is now the leading and fastest growing finance company in the Philippines. The company has an authorized and paid-up capital of Php 500 Million. It is now in the process of upgrading capital to Php 1 Billion.

The company was initially engaged in the booming business of Appliance Group Financing (AGP), however, due to the Asian Financial Crisis which badly affected companies in the market, Robert B. Jordan, now the CEO, redirected the company to focus on the promising business of giving short-term loans to business men, doctors and professionals in the year 2000. Today, Asialink Finance Corporation offers a wide range of short-term loan products that cater to the financial needs of businesses and individuals, such as Doctor’s Loan, Seaman's Loan, Appliance Loan, Educational Loan, OFW Loan, Allottee Loan, Salary Loan, Beneficiary Loan, Motorcycle Loan, Truck Loan, Car Loan, Real Estate Loan and Medical Assistance Loan.

Asialink Finance Corporation is continually expanding. It now has 52 branches (29 north, 11 south and GD 12) established throughout the archipelago. It is steadfastly improving the quality of its services to the people. It has an important role in alleviating the rampant unemployment, which threatens the Philippine economy, employing more than 500 personnel in its offices and thousands of independent loan consultants. It offers seminars to interested business-minded individuals who are willing to offer an important service to the community.

With its outstanding products and services, competent workforce and growing market niche, Asialink Finance Corporation is poised to become, in 10 to 15 years, the top finance company in the Philippines and a significant player in Southeast Asia.

Asialink Finance Corporation strives to deliver fast, convenient, efficient and accessible service to businesses and individuals in need of financial assistance.

It constantly pushes to attain a competitive edge in the financing industry through raising the standards of quality and integrity in its services, thus gaining a greater market share and showing attractive returns on the investment of its stakeholders.

It also prioritizes the welfare of its workforce through giving fair wages, benefits, and incentives, thus fostering a healthy and goal-oriented working environment.

It envisions itself to be the best in the Philippines and a significant player in the rest of Southeast Asia in the financing industry by the year 2015.